ANGEL’S ENVY BRAND HOME PLAYBOOK

Just days after graduating from Indiana University, I began a transformative four-month creative fellowship with Angel’s Envy Distillery, where I developed a comprehensive company playbook. Immersing myself in the distillery’s operations, I shadowed frontline team members, conducted in-depth interviews with department leaders, and observed key workflows to transform a conceptual idea into a practical, impactful resource. The deliverables included a dynamic Microsoft SharePoint site and a beautifully printed book, ensuring the playbook was both an accessible daily tool and an elevated reflection of the company’s culture, vision, and operation. Upon completion of the playbook project, I began to work with the creative department on numerous marketing projects until the close of the fellowship.

Client
Louisville Distilling Company

Year
August 2024 - May 2025